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Testing Concepts

Create multiple prototypes, present it to outsiders (real audience, not people inside), individually (to avoid PrimingPriming


In §Psychology, Priming is a phenomenon whereby previous stimulus influences a response to a subsequent stimulus, without conscious guidance or intention.


[1][2] For example, the word NURSE is recognized more quickly following the word DOCTOR than following the word BREAD. Priming can be perceptual, associative, repetitive, positive, negative, affective, semantic, or conceptual. Research, however, has yet to firmly establish the duration of priming effects,[3][4] yet their o...
).

Ask questions, but not questions like "Which one is better / which one do you like". Ask about what they understand, see, in the brand. Ask why, make them talk more.

Source :

#🌱opinion / §Interaction